Recognizing the absence of specialized eating disorder centers in Louisiana, Dr. Andry was motivated to establish an outpatient feeding and eating disorder clinic with a full multidisciplinary team. When she reached out about teaming up, she wanted her clinic's branding to feel calming, honest, and welcoming to her patients and their families while remaining playful. For the branding elements, I wanted it to feel professional and calming, and we went more inviting and playful with the brand colors and imagery.